The Launch

Come to my talk, "The Launch" to get a behind-the-scenes look at my product launch process plus real results from some of my actual launches.

My launches all use the same recipe. Five ingredients: the vision, the offer, the MVP, the enrollment platform, and the ads.

After building these ingredients I can launch with the press of a button.

Then, once it's live, I learn fast: who my message reaches, which angle pulls hardest, and whether the offer converts. It's a whirlwind of excitement and surprises.

During the talk, I'll be covering:

• The five ingredients — how I build each one and how they work together to validate demand and turn strangers into customers.

• Where the traffic comes from — how I think about brand, audience, organic, and paid, and why I lean on paid and direct outreach for launch tests.

• Where people get stuck — the specific spots my clients and I stall out between idea and launch, and what keeps momentum going.

When you come to the talk you'll also get:

• My launch kit template
• A 1 hour free 1:1 no-pressure consult for anyone who shows — we can talk about your product ideas & challenges, marketing, and what next steps might be good for you.

About me:

I'm Walt. I was the second founding engineer at Hired.com, and I've since built, launched, and sold my own software products as a solo founder.

The 5-ingredient process came out of years of trial and error doing exactly that. Today I use it to help founders run their own market tests.